Digital Transformation through Salesforce Integration

Enabled efficient lead acquisition and customer data management through Salesforce integration and
AppExchange solution

Our client is a leading provider of executive and organizational information services. The client wanted to enable subscribers to access and import business contacts and leads directly into their Salesforce environment without having to manually search, download, and upload data from multiple systems.

The client also needed a scalable solution that could support subscription-based access, manage user entitlements, enforce download limits, and seamlessly synchronize customer information between legacy systems and Salesforce. Their existing process involved significant manual effort, resulting in operational inefficiencies and inconsistent customer data across systems.

We implemented a comprehensive Salesforce-based solution that integrated Progress Database, Microsoft SQL Server, and Salesforce using automated data synchronization processes. Customer, lead, contact, and custom object information were synchronized through business rule-driven workflows, ensuring accurate and consistent data across systems.

To further enhance user productivity, we developed a native Salesforce AppExchange application that enabled subscribers to search, retrieve, and import executive and organizational contact information directly within Salesforce. The solution included subscription management, secure authentication, controlled download limits, payment gateway integration, and automated data processing capabilities.

Key Features

  • Progress Database to Microsoft SQL Server data integration
  • Automated synchronization of Accounts, Contacts, Leads, and Custom Objects
  • Business rule-driven CRUD operations
  • Native Salesforce AppExchange application
  • Subscription-based access management
  • Secure authentication and user entitlement management
  • Contact and lead acquisition capabilities within Salesforce
  • Download quota management based on subscription plans
  • Payment gateway integration for subscription purchases
  • Real-time and batch data synchronization
  • High-volume data processing and import capabilities

BUSINESS IMPACT

Increased subscription renewal rates through timely reminders and proactive outreach

10–30%

Reduced customer churn using predictive retention campaigns

15–35%

Improved upsell and cross-sell conversions with personalized offers based on subscription history

10–25%

Increased marketing campaign response rates through precise customer segmentation

20–40%

Enhanced sales productivity by surfacing actionable renewal and upsell opportunities

15–30%

Improved revenue forecasting accuracy with visibility into active subscriptions and upcoming renewals

10–20%

Increased customer lifetime value by 10–30% through stronger retention and repeat subscriptions